Check your choice of media:
Local Radio Network Radio Local TV Network TV Cable TV Print Combo Campaign

1. Name of your Company, Business, Event or Service:

2. Type of Business or Industry Category:

3. Name of City, Market or Region:

4. Website Address of Company (if applicable):

5. Phone Number for customers to call (if applicable):

6. What is the core audience or target demographic we need to attract?

7. What do you need to sell more of and/or promote?

8. What is the objective of this campaign?

9. What makes people want your product or service?

10. What do you need or want a potential customer to do when they hear or see your ad?

11. What can you offer that your competitors can't?

12. Do you have a tag line, slogan or sell line?

13. Would you like us to develop one? Yes No

14. What are the 3 most important copy points that need to be mentioned?
  Point 1:
  Point 2:
  Point 3:

15. Are there any price points and/or offers that need explanation?

16. Are there manufacturer/co-op copy points that need to be included?

17. Are there any legal disclaimers that you are required to include?

18. How do explain the location of your business?

19. If your physical location were not important, where would you like to direct a customer?

20. What do you think potential customers don't know about your business?

21. What are the misconceptions or misunderstandings about what you do?

22. Can you explain specific situations when someone would want or need your service?

23. What is the optimum outcome you want AFTER a customer does business with you?

24. What is the common link between your company and a customer?

25. What do you believe it will take to persuade a customer to do business with you?

26. Is there a call-to-action that you have used in the past?

27. What is important to you? Drive Traffic, Image, or Immediate response?

28. How can people pay for your service?

29. Do you like your ads to be serious, funny or sing-along?

30. If you were going to run a print ad, what would you feature in it?

31. If you were to develop a direct mail advertisement, what would you promote?

32. If you were to run a TV ad, what would you want people to see?

33. What are some of the features on your website that are important?

34. If someone were to write an article about your business, what would you want to tell him or her?

35. If you had a billboard that potential and existing customers read everyday, what in particular would you like them to remember?

36. What are some of the most exciting things you would want a potential customer to see or know about the moment they walk in your door?

37. What would you want featured in a Yellow Pages ad if a customer were in need for your service?

38. Do you have a specific budget set aside for your campaign? Is there a certain feature or sponsorship placement that you would like to tie into?

39. Can you identify certain events for which you may need revisions/updates on your commercial during the year?

40. Are there any specific pronunciations of street names, persons, products or services that may not be common knowledge if you are from out of town?

41. Length of ad (60, 30, 15, 10, etc.); size of ad (quarter-page, half-page, etc.); type of mailer (postcard, tri-fold, etc.)?

42. Today's date:

43. When do you need a rough draft idea?

44. When would you be likely to start a campaign when we come up with a great idea for your business?

45. What type of format would you use to run a campaign on radio (Adult Contemporary, Country, News/Talk, Smooth Jazz, etc.)?

Please check the boxes below to indicate your understanding of our agreement terms:

46. I understand by submitting this questionnaire, we are being asked to develop an advertisement that will best represent how a customer should be presented the information that has been included in this Needs Analysis Questionnaire.

47. I understand the usual turnaround time is 10 business days (or sooner). We will deliver ONE script to the client that has submitted this questionnaire and it will be the responsibility of this individual to forward it to other individuals that are involved in the decision making process.

48. I understand that once I have received the script and reviewed it for accuracy, pronunciation, content, etc, approval will be given to go forward and produce it for demonstration purposes. This process is GUARANTEED in two business days.

49. Name of person submitting this questionnaire:

50. Email Address of person submitting this questionnaire: